Wink Hotels (Travel Buddy)

Wink Hotels wanted to create a modern, connected guest experience beyond traditional hotel apps. Travel Buddy was born—a conversational travel assistant designed to guide, entertain, and support guests throughout their stay in Vietnam.

• International guests struggled with language and cultural navigation
• Staff had limited bandwidth for personalized recommendations
• No digital experience to extend brand storytelling beyond the hotel walls

• Built a multilingual AI chatbot trained on local experiences and FAQs
• Designed a Discover Feed to surface nearby attractions, events, and deals
• Integrated an audio tour system that auto-detects location for hands-free city guides
• Enabled user-generated stories with photos, captions, and sharing tools

• A mobile-first guest experience that turns hospitality into exploration
• Reduced pressure on front desk and concierge staff
• Guests report feeling more connected to Vietnam's culture
• Unique digital storytelling layer that builds brand loyalty and buzz