PHO24

PHO24® is Vietnam's most iconic pho restaurant brand, with over 20 years of heritage and global recognition. As the company pursued international expansion, it needed a digital foundation to support franchise growth and brand storytelling—balancing speed, search optimization, and cultural authenticity.

• Outdated website design not aligned with their global positioning
• Poor SEO performance with limited content structure
• No franchise funnel or strategy to capture new leads
• Sluggish page speed and mobile UX gaps

• Designed a clean, modern interface aligned with PHO24®'s evolving brand identity
• Rebuilt the SEO structure from the ground up, including content library, internal linking, and metadata
• Created new content blocks focused on cultural insights, recipes, and franchise pathways
• Optimized performance and responsiveness across all devices

• A fast, scalable, and SEO-optimized website that feels both authentic and global
• Clear CTAs and content flows that engage pho lovers and franchise partners alike
• Strong foundations for future international growth and digital content expansion